| Course Name | Design Semiotics for IAED |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| IAED 205 | Spring | 2 | 1 | 2 | 4 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Required | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course aims to equip the students with the fundamental skills and knowledge of understanding the meanings embedded in design, analyzing and utilizing the social and cultural messages in design. |
| Learning Outcomes | The students who succeeded in this course;
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| Course Description | Imbedded into a general framework of aesthetics, the course offers a different analysis of sign systems by means of a semiotic instrument. It will imply denotations and connotations of design language, and will respectively refer to the medium and its messages. Destined to sharpen the consciousness of the future designers for signalizing metaphors within daily life, it will also deal with the uniformitarian vocabulary of mass production vs. handcraft, with the divergence between paradigm and syntagma. Additionally, a variety of analysis and theories about sign, signifier, signified, signification and semantics are to be studied within the course with case studies. |
| Related Sustainable Development Goals | |
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| Core Courses | |
| Major Area Courses | X | |
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | 18 Feb: Introduction and Film viewing | |
| 2 | 25 Feb: Lecture 1. Models of the Sign | Read Introduction and Chapter 1: Semiotics – The Basics by Daniel Chandler |
| 3 | 3 Mar: Lecture 2. Signs and Things | Read Chapter 2: Semiotics – The Basics by Daniel Chandler / Hand in Lecture 1 part of Master Worksheet |
| 4 | 10 Mar: Lecture 3. Analyzing Structures | Read Chapter 3: Semiotics – The Basics by Daniel Chandler / Hand in Lecture 2 part of Master Worksheet |
| 5 | 17 Mar: Lecture 4. Challenging the Literal | * Read Chapter 4: Semiotics – The Basics by Daniel Chandler * Hand in Lecture 3 part of Master Worksheet |
| 6 | 24 Mar: Lecture 5. Codes / Presentation given to students and discussed / Slide Show Exam 1 choices given | Read Chapter 5: Semiotics – The Basics by Daniel Chandler / Hand in Lecture 4 part of Master Worksheet |
| 7 | 31 Mar: Slide Show Exam 1 | Preparation for the Exam / Hand in Lecture 5 part of Master Worksheet |
| 8 | 7 Apr: Presentation | Hand in of Presentation text |
| 9 | 14 Apr: Presentation continues... | |
| 10 | 21 Apr: Lecture 6. Textual Interactions / Final Project given to students and discussed in class | Read Chapter 6: Semiotics – The Basics by Daniel Chandler |
| 11 | 28 Apr: Lecture 7. Poststructuralism and Revision of the Course / Slide Show Exam 2 choices given | Read Chapter 7: Semiotics – The Basics by Daniel Chandler / Hand in Lecture 6 part of Master Worksheet |
| 12 | 5 May: Slide Show Exam 2 | Preparation for the Exam / Hand in Lecture 7 part of Master Worksheet |
| 13 | 12 May: Development and presentation in class of Final Project ideas | |
| 14 | 19 May: Presentation of Final Project | Preparation for the submission of Final Project and 450 word Project Text |
| 15 | Semester Review | |
| 16 | Final Exam |
| Course Notes/Textbooks | Semiotics – The Basics by Daniel Chandler is the main text presented during this course. Semiotics – The Basics, Daniel Chandler, Routledge: 2nd Edition, 2007, ISBN-10: 9780415363754, ISBN-13: 978-0415363754, http://www.wayanswardhani.lecture.ub.ac.id/files/2013/09/Semiotics-the-Basics.pdf |
| Suggested Readings/Materials | Semiotics for Beginners - Daniel Chandler: http://visual-memory.co.uk/daniel/Documents/S4B/semiotic.html 2 Slide Show Exams (2 hours): Students are expected to identify and write about particular concepts presented in lectures. Presentation (groups of 2): Students will analyse and present the semiotics of a particular artwork. Homework Assignment: Master Worksheet wil be submitted regularly, as well as the text of the Presentation and Final Project. Final Project (groups of 3-5): Students will create, present and analyse a artwork as spatial intervention. |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 15 |
| Presentation / Jury | 1 | 15 |
| Project | 1 | 30 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 2 | 30 |
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 6 | 100 |
| Weighting of End-of-Semester Activities on the Final Grade | - | - |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 2 | 32 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 1 | 5 | |
| Presentation / Jury | 1 | 5 | |
| Project | 1 | 12 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 2 | 4 | |
| Final Exams | |||
| Total | 110 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to perform, execute and manage the various responsibilities and duties of an interior architecture and environmental design professional | X | ||||
| 2 | To be able to recognize, analyze and integrate within their practice the particular local and regional needs and developments of their profession | X | ||||
| 3 | To be able to communicate and collaborate with other individuals and groups on a national and international level within their profession | X | ||||
| 4 | To be able to develop, integrate and promote independent critical approaches for their professional practice | X | ||||
| 5 | To be able to understand the social and environmental issues and responsibilities of their profession | X | ||||
| 6 | To be able identify, assess and utilize the most up to date research, innovations, trends and technologies | |||||
| 7 | To be able to consider the national and international standards and regulations of their field | |||||
| 8 | To be able to develop the abilities to communicate and present design ideas within visual, oral and textual formats | X | ||||
| 9 | To be able to adopt a multidisciplinary approach to design on a national and international level | X | ||||
| 10 | To be able to recognize their own strengths, and develop them within an environment | X | ||||
| 11 | To be able to collect data in the areas of interior architecture and environmental design and communicate with colleagues in a foreign language | X | ||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently | |||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
